"In the short time LATISSE® has been available, the product has already
made many women's wish lists," said David E.I. Pyott, Chairman of the Board and
Chief Executive Officer of Allergan. "While LATISSE® may fulfill
the wish for more prominent eyelashes, we also wanted to shine the spotlight on
the Make-A-Wish Foundation and provide support for the important work it does in
granting children's wishes."
The LATISSE® Wishes campaign launched with an initial donation
of $500,000 from Allergan to the Make-A-Wish Foundation. Consumers are encouraged
to help double this amount to $1 million by registering their support at
www.latisse.com to help grant the wishes of children in their local communities.
Between now and December 31, 2009, Allergan will donate $5 for each new visitor
who registers online, up to an additional $500,000.
"Every 40 minutes the Make-A-Wish Foundation grants a wish to a child with a life-threatening
medical condition. Forty seconds is all it takes to visit www.latisse.com to register
your support and help make wishes come true," said David Williams, president and
chief executive officer of the Make-A-Wish Foundation. "We urge everyone to log
on to the LATISSE® Web site and register their support to help grant
the wishes of children in their communities."
"I am delighted to be a part of LATISSE® Wishes, to not only
help educate women on an eyelash growth product that is the first to be scientifically
proven, but also to support a worthy organization such as the Make-A-Wish Foundation,"
said Shields. "I remember being a child and blowing on an eyelash hoping my wish
would come true, and as a mother I've passed this tradition on to my children. Through
LATISSE® Wishes and in partnership with the Make-A-Wish Foundation,
we can keep the tradition alive and fulfill the hopes of so many more children around
the country."
In addition to Shields and Soare, other stars, including Debra Messing, Marisa Tomei
and Mandy Moore, attended last night's red-carpet kick-off event for the LATISSE®
Wishes campaign. Over the next several months, campaign ambassadors Shields
and Soare, who both use LATISSE® solution, will travel to cities
across the country hosting informational events aimed to further support the campaign
and its goal of providing $1 million to the Make-A-Wish Foundation. Local events
will be held in New York, Miami, Dallas, and San Francisco.
"In my business I constantly work to help make women's beauty wishes come true and
now we can help children's wishes come true through the LATISSE® Wishes
campaign," said Soare. "I am excited to bring this worthy campaign to cities across
the country."
For more information about the LATISSE® Wishes charitable
awareness campaign, please visit www.latisse.com.
About LATISSE®
LATISSE® (bimatoprost ophthalmic solution) 0.03% is a prescription
treatment for hypotrichosis used to grow eyelashes, making them longer, thicker
and darker. Eyelash hypotrichosis is another name for having inadequate or not enough
eyelashes. The once-daily prescription treatment is applied to the base of the upper
eyelashes with a sterile single-use-per-eye disposable applicator. While individual
results may vary, LATISSE® users can expect to experience results
in as little as eight weeks, with significant results in 16 weeks. To maintain effect,
continued treatment with LATISSE® solution is required, and, if use
of LATISSE® is discontinued, eyelashes will gradually return to where
they were prior to treatment over a period of several weeks to months (average eyelash
hair cycle).
Important LATISSE® Information
LATISSE® (bimatoprost ophthalmic solution) 0.03% is a prescription
treatment for hypotrichosis used to grow eyelashes, making them longer, thicker
and darker. Eyelash hypotrichosis is another name for having inadequate or not enough
eyelashes.
LATISSE® Important Safety Information
LATISSE® solution is intended for use on the skin of the upper eyelid
margins at the base of the eyelashes. If you have a history of abnormal intraocular
pressure (IOP), you should only use LATISSE® under the close supervision
of your physician.
LATISSE® under the close supervision of your physician.
LATISSE® use may cause darkening of the eyelid skin which may be
reversible. LATISSE® use may also cause increased brown pigmentation
of the colored part of the eye which is likely to be permanent.
If you are using other prescription products for lowering eye pressure or have a
history of eye pressure problems, use LATISSE® under close physician
supervision.
If you develop or experience any eye problems, eyelid reactions, or have eye surgery,
consult your physician immediately about continued use of LATISSE®.
The most common side effects after using LATISSE® solution are an
itching sensation in the eyes and/or eye redness. This was reported in approximately
4% of patients. LATISSE®solution may cause other less common side
effects which typically occur on the skin, close to where LATISSE®
is applied, or in the eyes. These include skin darkening, eye irritation, dryness
of the eyes, and redness of the eyelids.
Full Prescribing Information is available at www.latisse.com
and www.allergan.com.
About the Make-A-Wish Foundation.
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy. Founded in
1980, when a group of caring volunteers helped a young boy fulfill his dream of
becoming a police officer, the Foundation is now the largest wish-granting charity
in the world, with 65 chapters in the United States and its territories. With the
help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation
grants a wish every 40 minutes and has granted more than 188,000 wishes in the United
States since its inception. For more information about the Make-A-Wish Foundation,
visit wish.org and discover how
you can share the power of a wish®.
About Allergan, Inc
Founded in 1950, Allergan, Inc., with headquarters in Irvine, California, is a multi-specialty
health care company that discovers, develops and commercializes innovative pharmaceuticals,
biologics and medical devices that enable people to live life to its greatest potential
— to see more clearly, move more freely, express themselves more fully. The
company employs more than 8,500 people worldwide and operates state-of-the-art R&D
facilities and world-class manufacturing plants. In addition to its discovery-to-development
research organization, Allergan has global marketing and sales capabilities with
a presence in more than 100 countries.
Allergan Medical
Allergan Medical, a division of Allergan, Inc., offers the most comprehensive, science-based,
aesthetic product offerings under its Total Facial Rejuvenation™ portfolio, including
BOTOX® Cosmetic; hyaluronic acid and collagen-based dermal fillers;
and physician-dispensed skin care products. Allergan Medical also offers the industry's
widest range of silicone gel-filled and saline-filled breast implant options for
reconstructive and aesthetic breast surgery, and leading minimally invasive devices
for obesity intervention treatment.
Forward-Looking Statements
This press release contains "forward-looking statements", including statements regarding
research and development outcomes, efficacy, adverse events, market and product
potential and other statements regarding LATISSE®.
These statements are based on current expectations of future events. If underlying
assumptions prove inaccurate or unknown risks or uncertainties materialize, actual
results could vary materially from Allergan's expectations and projections. Risks
and uncertainties include, among other things, general industry and market conditions;
technological advances and patents attained by competitors; challenges inherent
in the research and development and regulatory processes; challenges related to
product marketing, such as the unpredictability of market acceptance for new products
and/or the acceptance of new indications for such products; inconsistency of treatment
results among patients and the potential for product failures; unknown risks associated
with the investigational devices that are the subject of clinical trials; potential
difficulties in manufacturing new products; general economic conditions; and governmental
laws and regulations affecting domestic and foreign operations. Allergan expressly
disclaims any intent or obligation to update these forward-looking statements except
as required to do so by law.
Additional information concerning these and other risk factors can be found in press
releases issued by Allergan, as well as Allergan's public periodic filings with
the Securities and Exchange Commission, including the discussion under the heading
"Risk Factors" in Allergan's 2008 Form 10-K. Copies of Allergan's press releases
and additional information about Allergan is available on the World Wide Web at
www.allergan.com or you can contact the Allergan
Investor Relations Department by calling (714) 246-4636.
Allergan Contacts
Caroline Van Hove (714) 227-5911 (media)
Heather Katt (714) 697-2981 (media)
Make-A-Wish® Contacts
Brent Goodrich(media)
602) 279-9474, ext. 5210
bgoodrich@wish.org
Share the power of a wish® is owned by the Make-A-Wish Foundation®.
© 2008 Allergan, Inc. Irvine, CA 92612. ® mark owned by Allergan,
Inc.
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